Pessoa Gerente de Mídia - Digital e Offline
Core
Strategic media planning and management for digital and offline channels, leading client relationships and media teams.
Role type
Senior media manager (digital and offline)
Builds
Integrated media plans and investment recommendations for large-scale client accounts
Domain
Advertising and Media Buying
Deliverable
product features
Required skills
Strategic media planning, client relationship management, team leadership, digital advertising platforms, offline media buying, audience research interpretation, executive presentation skills
Preferred skills
Experience with high-volume accounts, knowledge of retail media, market trend analysis
Technologies
Google Ads, DV360, Campaign Manager 360, Meta Ads, TikTok Ads, LinkedIn Ads, Retail Media, Kantar IBOPE Media, TGI Brasil, Monitor Evolution, Consumer Connections
Responsibilities
Lead strategic media planning integrating digital and traditional channels; Develop investment recommendations focused on reach, frequency, efficiency, and business results; Manage client and partner relationships as the primary account contact; Coordinate and develop the media team, ensuring project delivery quality; Collaborate with data, BI, strategy, content, and creative areas for integrated plans; Monitor market trends, consumer behavior, and media innovation opportunities.