Marketing Executive
Core
Develop and deliver integrated marketing campaigns, promotions, and customer offers to drive visitation, revenue, and guest engagement for Crown Melbourne's Gaming, Hospitality, and Entertainment experiences.
Role type
Marketing Executive (IC)
Builds
Integrated marketing campaigns, promotional offers, and customer communications across digital, social, and owned channels.
Domain
Hospitality & Entertainment
Deliverable
product features
Required skills
Integrated campaign planning, CRM management, digital marketing, social media management, data analysis, stakeholder coordination
Preferred skills
Experience in marketing/communications, multi-channel campaign execution, content calendar management
Technologies
CRM, EDM, SMS, Social Media Platforms
Responsibilities
Develop campaign briefs and communication plans, coordinate campaign delivery across multiple channels, manage social media content calendars, monitor campaign performance and ROI, analyze customer data for optimization, support promotional activations and events
Seniority
Junior to Mid-level, hands-on IC