Social Media & Influence Director H/F - CDI
Core
Lead key client portfolios and develop the agency by designing innovative content strategies integrating social media and influencer marketing across editorial and brand experience.
Role type
Senior IC social media & influence director
Builds
Strategic recommendations, client presentations, and operational campaign deployment for key brand clients
Domain
Marketing / Advertising / Social Media / Influencer Marketing
Deliverable
client delivery
Required skills
Strategic analysis, written strategy, oral presentation/pitching, financial acumen (P&L), team management, process organization, cross-functional collaboration
Preferred skills
Deep knowledge of social platforms, content trends, influencer activation mechanics, creator ecosystem, new business development
Technologies
WPP Open, social listening tools, campaign management tools
Responsibilities
Write and pilot strategic Social Media & Influence recommendations; Present strategic recommendations and performance reports to advertisers; Manage client relationships, campaign deployment, schedules, and budgets; Lead new business briefs and portfolio growth; Enrich influence methodologies and tools; Manage and mentor a team of 1-3 people; Develop synergies with other WPP Media expertise areas
Seniority
Senior, hands-on IC with management responsibilities