SEO & GEO Specialist
Core
Manage, optimize, and evolve the organic presence of a multi-business website through technical, analytical, and strategic SEO and GEO initiatives.
Role type
SEO & GEO Specialist
Builds
Organic visibility and growth aligned with business objectives
Domain
Digital Marketing / Search Engine Optimization
Required skills
SEO strategy, technical SEO, on-page optimization, content planning, data analysis, project management, client communication
Preferred skills
Generative Engine Optimization (GEO), AI search visibility, enterprise CMS, digital PR, backlink analysis
Technologies
Google Search Console, GA4, Semrush, Sistrix, Screaming Frog, Jira, Azure DevOps, Confluence, HTML, Schema.org
Responsibilities
Design and implement SEO roadmaps for multiple business lines; audit and resolve technical SEO issues (indexation, canonicals, hreflang); create SEO briefs for content and landing pages; monitor organic performance using analytics tools; manage project backlog and present results to clients
Seniority
Mid-level, hands-on IC