Senior Manager, Paid Social
Core
Owns paid social strategy and execution for client projects of moderate scope, translating business objectives into effective channel approaches and solving complex activation challenges.
Role type
Senior Manager, Paid Social
Builds
Paid social campaigns and performance stories for pharmaceutical and biotech clients
Domain
Healthcare marketing / Digital Media
Required skills
Paid social campaign management, Channel strategy, Campaign optimization, Audience strategy, Test-and-learn initiatives, Client presentation, Team mentoring, Cross-functional collaboration
Preferred skills
Healthcare or pharmaceutical media experience
Technologies
Paid social platforms, Analytics tools
Responsibilities
Translate client business goals into paid social strategies, Oversee tactical planning and optimization, Develop test-and-learn initiatives, Address complex performance concerns, Supervise campaign launches and workflows, Present performance insights to clients, Guide junior team members, Manage cross-functional relationships
Seniority
Senior, hands-on IC with team leadership