Growth Marketing Lead
Core
Lead strategy, execution, and optimization of multi-channel demand generation campaigns and marketing tech stack to drive pipeline and revenue.
Role type
Senior Growth Marketing Lead
Builds
Multi-channel campaigns, marketing automation workflows, attribution models, forecasts, and performance dashboards
Domain
B2B SaaS / AI Marketing Platform
Deliverable
production ML models
Required skills
HubSpot marketing automation, multi-channel campaign management, attribution modeling, forecasting, SEO/GEO strategy, conversion rate optimization, paid media management, list segmentation, CRM/database management
Preferred skills
Experience in high-growth startup environment, AI search visibility knowledge
Technologies
HubSpot, Google Ads, LinkedIn, SEO tools
Responsibilities
Own end-to-end campaign planning and execution across email, paid, social, web, and events; Build and manage marketing automation workflows and lead nurture programs; Define, track, and report on core performance metrics including MQLs, CPL, pipeline contribution, and ROI; Build attribution models, pipeline forecasts, and performance dashboards; Plan, launch, and optimize paid campaigns across Google Ads and LinkedIn; Build and optimize landing pages for conversion; Own SEO and GEO strategy; Manage the website as a core lead generation tool; Partner with Sales, RevOps, and Product to align campaigns to pipeline goals.
