Associate Director, Planning, UK
Core
Associate Director leading media planning strategy, campaign management, and storytelling for UK government clients using behavior change principles.
Role type
Senior IC media planning director
Builds
Media plans, campaign strategies, and client presentations for government communications
Domain
Public sector communications / Media planning
Required skills
Media planning expertise, campaign management, stakeholder relationship building, data-driven storytelling, budget optimization, multi-channel strategy
Preferred skills
Consumer journey thinking, internal tool proficiency, industry trend analysis
Technologies
WPP Open, Telmar
Responsibilities
Develop advanced understanding of media channels and ecosystems; oversee campaign management and quality control; lead brainstorming and idea creation for campaigns; own planning presentations and compile work; integrate data and insights to solve client problems; identify and recommend budget shifts during campaigns
Seniority
Senior, hands-on IC