TRAINEE MARKETING MANAGER
Core
Developing promotions, campaigns, and content to drive customer deposits and improve financial performance for an online casino group.
Role type
Trainee Marketing Manager
Builds
Direct mail and digital campaigns, marketing communications, and promotional content for casino brands.
Domain
Online Gaming / iGaming
Deliverable
product features
Required skills
Data analysis, campaign strategy, cross-marketing, market research, content evaluation, hypothesis testing, team management
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop promotions to drive customer deposits; Analyze marketing databases to identify core campaign segments; Generate campaign ideas and design briefs for events and themes; Manage copywriters and designers to execute campaign briefs; Design and implement direct mail and digital campaigns; Review post-campaign performance metrics; Develop cross-marketing strategies to increase financial performance; Manage game content to maximize financial performance; Create engaging entertainment via leaderboards and tournaments; Perform market research on the core customer base; Test hypotheses based on campaign insights.
Seniority
Trainee