Integrated Media Planning Lead
Core
Lead integrated 360° media campaigns for a global FMCG client, blending digital, programmatic, and influencer strategies with data-driven optimization.
Role type
Senior Integrated Media Planning Lead
Builds
360° media campaigns and creative activations for global FMCG brands
Domain
Digital Marketing / Media Planning / FMCG
Required skills
Integrated media planning, digital strategy (social, programmatic, video), campaign analytics, Google Ads/DV360/Meta Ads expertise, English fluency
Preferred skills
Strategic thinking, client relationship building, adaptability to local markets
Responsibilities
Plan and lead 360° media campaigns, collaborate on digital hubs (social, programmatic, YouTube), analyze data for optimization, adapt global guidelines locally, coordinate with Activation/Delivery teams, build client partnerships
Seniority
Senior, hands-on IC