Associate Director, Research & Insights
Core
Analyze multi-source data to derive strategic media and communications insights for Google, informing strategy and planning.
Role type
Senior IC research and insights lead
Builds
Insight presentations, bespoke insights solutions/tools, and thought leadership content
Domain
Media planning and consumer behavior analytics
Deliverable
dashboards & analysis
Required skills
Data analysis, statistical methods, data visualization, stakeholder presentation, project management, strategic workshop facilitation
Preferred skills
Generative AI tools, syndicated data sources (Nielsen, ComScore, GWI), SQL, R, Python
Technologies
Microsoft Excel, SQL, R, Python, Generative AI platforms, Nielsen AdIntel, Pathmatics, MediaRadar, ComScore, GWI, MRI, YouGov
Responsibilities
Utilize 1st, 2nd, and 3rd party data sources to derive clear and compelling insights; Leverage AI tools and platforms to automate routine research workflows; Uncover new audience opportunities for clients; Build insight presentations and present them to internal and external stakeholders; Manage research projects to help clients solve business problems; Proactively design and build bespoke insights solutions/tools; Lead strategic workshops in discussion of key findings; Develop and lead thought leadership around competitive, culture, consumer, and media; Integrate with planning and strategy teams as an internal consultant; Support New Business pitches by providing insight analysis and guidance
Seniority
Senior, hands-on IC
