Associate, Direct Activation
Core
Associate (Buyer) translating client media strategies into effective investments across offline and online channels, managing day-to-day ownership of assigned buys from analysis to reconciliation.
Role type
Associate (Buyer) in Direct Activation
Builds
Media investments for clients across Broadcast, Digital Display/Video, CTV/OLV, OOH/Print, and emerging platforms
Domain
Advertising & Media Buying
Required skills
Media buying and activation, Budget management, Campaign execution and stewardship, Vendor negotiation, Marketplace analysis, Financial reconciliation
Preferred skills
Cross-channel media expertise, Data analysis with Excel, Trafficking workflows
Technologies
Excel, Media buying and reporting systems
Responsibilities
Develop media buying recommendations by analyzing marketplace intelligence and comparing opportunities. Evaluate media partners' offerings and negotiate rates and terms. Translate approved strategies into accurate media buys and manage insertion orders. Monitor campaign pacing and delivery, investigating discrepancies and coordinating corrective action. Prepare post-campaign analyses and maintain client budget trackers.
Seniority
Junior, hands-on IC