Manager, Programmatic
Core
Create and execute programmatic media plans, manage campaigns across DSPs, and oversee the training of junior team members.
Role type
Manager, Programmatic Media
Builds
Programmatic media strategies and campaign executions for client brands
Domain
Digital advertising and programmatic media buying
Required skills
Programmatic media planning, DSP management (DV360, The Trade Desk), budget pacing, campaign optimization, workflow process creation, team training and management, stakeholder reporting, audience definition, inventory sourcing
Preferred skills
Experience with databases, visualization tools, or coding languages, prior management experience
Technologies
DV360, The Trade Desk, Microsoft Excel
Responsibilities
Translate client objectives into programmatic activation strategies, manage campaigns within DSPs ensuring budget pacing and KPI optimization, develop relationships with digital account teams and publishers, create and enforce workflow processes, train and manage junior team members, conduct performance analyses, update stakeholders on campaign performance
Seniority
Manager, hands-on leadership