Director, Social, GCS
Core
Lead paid social strategy and execution for designated clients, managing campaigns across biddable channels and evolving best practices.
Role type
Senior IC Account Director (Paid Social)
Builds
Paid social campaigns and cross-channel media strategies for client accounts
Domain
Digital Media / Advertising / Paid Social
Required skills
Paid social strategy, team leadership, P&L management, vendor relationship management, media planning fundamentals, programmatic buying knowledge, stakeholder communication
Preferred skills
Google Analytics certification, experience with programmatically-bought paid social, paid search and programmatic display experience
Technologies
Facebook, Twitter, LinkedIn, DSPs, Google Analytics
Responsibilities
Lead paid social strategy and execution for designated clients, manage team capacity and resource planning, oversee development of paid social best practices, act as primary contact for internal and external stakeholders, manage vendor relationships, identify new platforms and integrations, develop thought leadership and case studies, deliver quarterly work quality updates
Seniority
Director, hands-on IC with people management