Associate Director Performance Marketing (Mensch)
Core
Associate Director leading performance marketing strategies, client advisory, and team management for WPP Media's AI-driven media operating unit.
Role type
Senior IC performance marketing director (client-facing & team lead)
Builds
Cross-channel performance marketing solutions and strategies for global brands
Domain
Digital marketing / Media / AI-driven media operations
Required skills
Performance marketing strategy, client advisory, team leadership, project management, KPI analysis, new business development, market trend observation
Preferred skills
Experience with WPP Open platform, AI-driven media tools
Technologies
WPP Open, Open Intelligence
Responsibilities
Develop performance marketing strategies and actionable recommendations; Act as central client contact for strategic and operational inquiries; Lead and coach the team; Manage complex projects and campaigns; Monitor KPIs and business goals; Support pitches and new business projects; Observe market trends and drive innovation
Seniority
Senior, hands-on IC with team leadership