Influencer Marketing Manager – The Coca-Cola Company
Core
Develop and execute end-to-end influencer marketing strategies and campaigns for The Coca-Cola Company to drive brand growth and optimize creator marketing investments.
Role type
Influencer Marketing Manager
Builds
Influencer marketing campaigns, strategies, and operating models for The Coca-Cola Company
Domain
FMCG / Consumer Packaged Goods / Creator Economy
Required skills
Influencer marketing strategy, campaign management, stakeholder coordination, budget management, performance analysis, industry trend monitoring, test-and-learn execution
Preferred skills
Data-driven approach, cross-functional collaboration, negotiation, project management
Technologies
WPP Open, Open Intelligence
Responsibilities
Develop and present influencer marketing strategies aligned with business objectives; Lead end-to-end influencer marketing campaigns including planning, briefing, creator selection, content approvals, publishing, and performance tracking; Build and scale influencer marketing capabilities and processes; Manage relationships with agencies, creators, and technology partners; Lead test-and-learn initiatives to validate new approaches; Analyze campaign performance and translate insights into optimization recommendations; Monitor industry trends and emerging platforms.
Seniority
Mid-level, hands-on IC