Patient Marketing Manager - Epilepsy
Core
Lead the development and execution of patient marketing strategies for relutrigine, a therapy for epilepsy and complex CNS disorders, translating patient insights into meaningful experiences across the treatment journey.
Role type
Senior Patient Marketing Manager (Biopharma)
Builds
Patient-facing launch campaigns, content, digital experiences, and support programs for relutrigine
Domain
Biopharma / Central Nervous System (CNS) disorders / Epilepsy
Deliverable
product features
Required skills
Strategic leadership, patient journey mapping, market research & analytics, cross-functional collaboration, agency management, budget ownership, digital engagement strategy, stakeholder influence, program launch execution, performance measurement
Preferred skills
Experience in CNS, specialty medicine, or rare disease; launch experience in highly regulated environments
Technologies
Digital engagement platforms, analytics tools, research methodologies
Responsibilities
Develop and execute insight-driven patient marketing strategies; lead patient marketing launch workstreams; conduct market research to understand patient behaviors and unmet needs; design integrated connected experiences across channels; define and track success measures using data; lead cross-functional initiatives with Patient Advocacy, Medical, and Market Access; manage agency relationships and budgets
Seniority
Senior, hands-on IC