Marketing Data Scientist
Core
Develop and maintain models to guide paid media investment, measure advertising effectiveness, and optimize monetization for mobile games.
Role type
Senior Marketing Data Scientist (User Acquisition & Ads)
Builds
Spend-response curves, player lifetime value forecasts, user acquisition forecasts, and budget optimization tools.
Domain
Mobile gaming, performance marketing, user acquisition
Deliverable
production ML models
Required skills
Data modeling, statistical methods, SQL, Python, media mix modeling, time series forecasting, segmentation/clustering
Preferred skills
Google Cloud Platform, BigQuery, Looker, Tableau, PowerBI, Airflow, Docker, CI/CD, cloud deployment
Technologies
Python, SQL, Google Cloud Platform, BigQuery, Looker, QlikView, Tableau, PowerBI, Airflow, Docker
Responsibilities
Develop models for paid media investment; measure ad effectiveness using statistical methods; optimize ads bidding and player experience; translate model outputs into recommendations for marketing and finance partners; partner with engineering and analytics teams to build data science workflows.
Seniority
Senior, hands-on IC
