CBIA OTC Senior Manager - Pain Relief
Core
Lead end-to-end consumer research for Oral Health brands (Paradontax & Polident) to drive brand strategy, innovation, and market performance.
Role type
Senior Manager, Consumer Insights & Market Research
Builds
Consumer insights, brand strategy recommendations, and market performance analysis
Domain
FMCG / Oral Care / Consumer Health
Deliverable
dashboards & analysis
Required skills
Qualitative research (IDI, FGD, ethnography), Quantitative research (U&A, segmentation), Data analysis, Agency management, Storytelling
Preferred skills
FMCG experience, Oral Care experience, Master's degree
Technologies
Data analysis tools
Responsibilities
Design and execute research studies across the consumer journey, Generate digital analytics insights for emerging channels, Partner with Marketing and Sales to embed insights into strategy, Manage research agencies and budgets, Synthesize data into actionable narratives, Act as the voice of the consumer in business decisions
