Senior Investment Associate
Core
Manage day-to-day development, execution, and optimization of integrated digital media spend for assigned clients, ensuring tactical buys deliver on approved strategies and KPIs.
Role type
Senior Investment Associate (Digital Media)
Builds
Digital media campaigns and partner buys across major vendors
Domain
Digital advertising and media buying
Required skills
Digital investment management, Vendor RFP selection, Media landscape knowledge, Quantitative analysis, Excel proficiency, Campaign trafficking, Budget monitoring, Stakeholder relationship management
Preferred skills
Advanced Excel, Intermediate PowerPoint, Team leadership, Training capabilities
Technologies
Prisma, DCM
Responsibilities
Integrate with Planning teams to align tactical buys with objectives and KPIs; Participate in vendor RFP selection and manage the RFP process; Manage vendor relations including inventory avails and IOs; Develop tactical buys with the Investment team; Enter partner buys into Prisma and prepare campaigns for launch in DCM; Build relationships with vendors to provide updates and recommendations; Create Partner POVs; Keep current on partner and marketplace innovations; Manage monthly billing; Collaborate with Analytics to identify and activate buy optimizations.
Seniority
Senior, hands-on IC