Experienced Channel Trade Marketing Manager, Retail
Core
Drive business healthy growth and gain market share in the retail channel by developing channel strategies, building annual and quarterly activation plans, and deploying them to the sales force.
Role type
Senior trade marketing manager (retail)
Builds
Retail channel brand strategies, business toolkits, and annual channel operation plans
Domain
Consumer health / Retail trade marketing
Deliverable
product features
Required skills
Trade marketing planning, shopper insight analysis, strategic planning, budget allocation, promotional fund management, post-promotion evaluation, cross-channel empowerment, innovation launch execution
Preferred skills
Healthcare marketing experience, frontline customer management knowledge, MS Office proficiency, innovative thinking
Technologies
MS Office
Responsibilities
Identify and build shopper insights into channel strategies; Develop retail channel brand strategies and new business models; Prepare annual channel operation plans with sales targets and budget allocation; Coordinate monthly forecasts and CMF alignment; Manage promotional funds and resources within budget; Conduct post-promotion evaluations with KPI and ROI objectives; Execute key project plans including innovation launches; Promote cross-channel empowerment; Tailor analysis and reports to support business decisions