SEO Specialist – Total Search, GEO & GSO
Core
Deliver day-to-day SEO activity and support the adoption of WPP Media's Total Search strategy, focusing on visibility across traditional search, AI platforms, social channels, and commerce environments.
Role type
SEO Specialist (Junior to mid-level)
Builds
SEO roadmaps, dashboards, performance reports, and content optimization for AI and traditional search discovery.
Domain
Digital Marketing / Search Engine Optimization / AI Search
Required skills
Technical SEO audits, keyword and search-intent research, content optimization, GEO/GSO implementation, AI-search visibility analysis, cross-channel search strategy, data-driven reporting, stakeholder communication
Preferred skills
Digital PR, entity optimization, schema markup, e-commerce search, Looker Studio/Power BI, SEO platforms (Screaming Frog, Semrush, Ahrefs), automation/AI agents
Technologies
WPP Open, Looker Studio, Power BI, Screaming Frog, Semrush, Ahrefs, BrightEdge, Lumar
Responsibilities
Conduct technical SEO audits and keyword research; optimize content and metadata for traditional and AI search; collaborate with paid search and content teams; produce performance reports and roadmaps; monitor AI-search developments and test new tools; manage deliverables with limited supervision.
Seniority
Junior to mid-level, hands-on IC