Senior Manager, Strategy, India
Core
Lead media strategy and go-to-market recommendations for Google in India, translating audience and media insights into actionable planning.
Role type
Senior Manager, Media Strategy
Builds
Integrated media strategies, annual planning, and campaign recommendations for Google
Domain
Digital & Traditional Media, Technology Sector
Required skills
Audience segmentation, media consumption analysis, affinity analysis, reach/penetration analysis, integrated media planning, strategic storytelling, data synthesis, problem-solving
Preferred skills
Brand AOP development, pitch experience, emerging media platform expertise, AI application in business problems
Technologies
TGI, GWI, Comscore
Responsibilities
Analyze audience data and media behavior to identify strategic implications, develop integrated channel recommendations across digital and offline media, contribute to Brand AOPs and quarterly planning, create strategic narratives on media trends, partner with planning and activation teams, present recommendations to client stakeholders
Seniority
Senior Manager, hands-on IC