GBI DCom Media Manager
Core
Drive Digital Commerce (DComm) media performance and shopper activation for Haleon's eCommerce business in the Great Britain & Ireland (GBI) market.
Role type
Senior Digital Commerce Media Manager
Builds
eCommerce business growth through paid search, programmatic media, and grocery execution optimization.
Domain
Consumer Health (OTC) / Digital Commerce / Retail Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
DComm media performance management, Paid Search optimization, Programmatic media management, Budget tracking, Agency management, Shopper activation strategy, Business review analysis, Stakeholder presentation
Preferred skills
Digital commerce experience, Marketing experience, Sales experience
Responsibilities
Own DComm media performance across key KPIs (CPCs, SOV%, CPMs, NTB%), manage digital media agency relationships, prepare internal and external presentations, collaborate with shopper and sales teams for grocery execution, manage budget tracking and ROI alignment.
Seniority
Senior, hands-on IC