MSB Digital E-Commerce Lead
Core
Spearhead Haleon Malaysia's digital transformation agenda, driving growth across digital commerce, capability building, and innovation to position Malaysia as a regional hub for multi-channel and eCommerce practices.
Role type
Senior IC Digital E-Commerce Lead
Builds
Digital commerce strategies, omnichannel growth, and innovative digital solutions for Haleon's consumer health brands in Malaysia.
Domain
FMCG/CPG, Consumer Health, Digital Commerce
Deliverable
product features
Required skills
eCommerce strategy, cross-functional leadership, omnichannel marketing, data analytics, performance marketing, digital ecosystem management, KPI definition and tracking, digital capability building, stakeholder management, innovation leadership
Preferred skills
Multi-channel marketing expertise, entrepreneurial mindset, organizational transformation experience, complex project delivery
Technologies
Google, Meta, CRM, loyalty programs, data infrastructure
Responsibilities
Lead and scale eCommerce and multi-channel strategy; Develop and execute the annual digital transformation roadmap; Build and lead cross-functional eCommerce taskforces; Drive omnichannel strategy by leveraging shopper insights and channel data; Define and track KPIs to translate analytics into actionable strategies; Build digital capabilities through training and talent development; Monitor and evaluate campaign performance; Lead digital innovation by partnering with platforms and agencies; Oversee digital enablers including CRM and data infrastructure.
Seniority
Senior, hands-on IC