Senior Product Marketing Manager
Core
Senior Product Marketing Manager bridging customers, Product, and Engineering to drive go-to-market strategy for B2B SaaS products.
Role type
Senior IC product marketing manager
Builds
B2B SaaS products (ESP+, Websites, Stores) for distributors and suppliers in the promotional products industry
Domain
B2B SaaS, Promotional Products Industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS product marketing, product lifecycle partnership, customer research, ICP/personas definition, go-to-market strategy, sales enablement, competitive intelligence, technical fluency, cross-functional influence
Preferred skills
Product-led or hybrid product-led/sales-led SaaS experience, modern AI tools proficiency
Technologies
ESP+, Websites, Stores, APIs, AI-enabled capabilities
Responsibilities
Develop deep product expertise across the technology ecosystem; Conduct customer and market research to inform strategy; Partner with Product and Engineering on roadmap priorities; Define customer segments, positioning, and value propositions; Lead competitive intelligence and battlecard development; Own go-to-market strategy for product launches; Establish scalable launch processes; Measure launch performance and adoption; Equip sales and customer success teams with enablement materials; Translate technical capabilities into business value.
Seniority
Senior, hands-on IC