Senior Associate, Media Optimization
Core
Managing programmatic campaigns from setup to optimization to drive client media investment goals and budget growth.
Role type
Senior Associate, Media Optimization (Programmatic Media Buyer)
Builds
Programmatic advertising campaigns across DSPs, SSPs, and ad servers for global brands.
Domain
Digital advertising, programmatic media buying, and AI-driven media operations.
Required skills
Programmatic platform management, campaign setup and QA, HTML/XML/JavaScript, data analysis, Excel proficiency, ad targeting strategies
Preferred skills
Ad server experience, video and DOOH advertising knowledge, Google Analytics, Python, Big Query
Technologies
DV360, The Trade Desk, Xandr, Amazon, DCM, Sizmek, AdForm, Google Analytics, Excel, Python, Big Query
Responsibilities
Plan and own the setup of programmatic campaigns; manage campaign lifecycle including optimization and pacing; troubleshoot creative and tracking issues; develop tagging strategies; drive test and scale programs; provide data-backed insights to enhance client strategy; educate account teams on best practices.
Seniority
Mid-level, hands-on IC