Senior Associate, Planning
Core
Partner with managers to develop communication plan options, analyze data for strategic media recommendations, and deliver position papers on key client issues.
Role type
Associate media planner
Builds
Communication plans and media recommendations for clients
Domain
Media planning and communications
Required skills
Media math, target audience development, communication goals (reach/frequency), analytical abilities, MS Suite (Excel, Word, PowerPoint), quantitative skills
Technologies
MS Suite (Excel, Word, PowerPoint)
Responsibilities
Partner with Manager in developing communication plan options and recommendations; Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations; Deliver POVs/position papers on key client issues; Ensure proper execution of communication plans including budget control and monitoring buys/schedules; Prepare media authorizations per approved plans/project requests; Train and develop Associate(s) and review their work for accuracy
Seniority
Associate, individual contributor