Communications & Planning Manager
Core
Translate annual strategy into tactical campaign plans, manage media specialist teams, and serve as the primary client contact for integrated media campaigns.
Role type
Senior media planning and account management manager
Builds
Data-driven, integrated media campaigns for leading global brands
Domain
Digital media, AI-driven marketing, client services
Required skills
Strategic planning, budget allocation, team leadership, data analysis, client relationship management, project management, media mix optimization, innovation management
Preferred skills
AI tool proficiency, growth mindset, proactive communication, cross-functional collaboration
Technologies
WPP Open, data analytics tools
Responsibilities
Develop tactical campaign plans based on annual strategy, lead and motivate media specialist teams, analyze target audiences and competitive landscapes, manage client relationships and identify growth opportunities, optimize campaign formats and test new media channels
Seniority
Senior, hands-on IC