Senior Expert Digital Data Analytics
Core
Trusted advisor and technical authority for digital analytics, measurement, and data solutions, designing strategies and frameworks to turn data into business decisions.
Role type
Senior Expert Digital Data Analytics (Strategy & Technical Implementation)
Builds
Measurement frameworks, KPI models, data architectures, and AI-driven automation solutions for client digital ecosystems.
Domain
Digital Marketing Analytics & Data Strategy
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Digital analytics strategy, measurement framework design, data source integration, advanced analytics, large-scale data handling, experiment design, AI/automation for analytics, data quality governance, technical-business translation
Preferred skills
Firebase, Adobe Analytics, CDP platforms, API integrations, JavaScript, cloud data solutions, AI analytics tools
Technologies
Google Analytics 4 (GA4), Google Tag Manager (server-side), SQL, Google BigQuery, Consent Mode v2
Responsibilities
Act as trusted advisor for clients on digital analytics and measurement strategies; Design measurement frameworks for websites, apps, and digital ecosystems; Define KPIs, evaluation methodologies, and marketing effectiveness models; Oversee data collection quality, implementation, and data architecture; Integrate web, marketing, CRM, and first-party data sources; Conduct analytical audits to identify growth and optimization opportunities; Design experiments and testing frameworks to support data-driven decision-making; Identify opportunities for AI and automation in data work; Mentor colleagues and contribute to analytical standards.
Seniority
Senior, hands-on IC with strategic influence