ASEAN Digital Excellence & Operations Lead
Core
Lead the digital media excellence agenda for a key FMCG client across ASEAN, ensuring global standards translate into market action and improving digital planning, execution, and governance.
Role type
Senior regional operations and digital excellence lead
Builds
Digital media delivery, operating models, and platform partnerships for FMCG clients in ASEAN
Domain
Digital marketing, media operations, and regional business management
Required skills
Regional strategic leadership, digital standards governance, offshore service management, performance analytics, stakeholder diplomacy, test-and-learn methodology
Preferred skills
FMCG industry experience, agentic marketing platform knowledge, cross-market capability building
Technologies
WPP Open, OpenMind, GDS (Offshore), paid social, search, video, programmatic
Responsibilities
Set and lead the regional digital excellence agenda; oversee Digital Execution Standards and Ad Technology Standards compliance; act as the main point of contact for GDS (Offshore) operations; establish regional performance governance frameworks; manage platform partner relationships; translate global frameworks into local implementation plans.
Seniority
Senior, hands-on IC
