Growth Marketing Manager
Core
Full-funnel paid media generalist owning hands-on management and optimization across all paid channels while building AI-driven tooling.
Role type
Growth Marketing Manager (Paid Media & AI Tooling)
Builds
Automated workflows, reports, dashboards, and processes with AI tooling
Domain
Digital Health / Weight Management
Deliverable
production ML models
Required skills
Paid media management (search, social, programmatic, native, affiliate), AI tooling development, data analysis, budget management, vendor/agency management, creative strategy, A/B testing
Preferred skills
SQL, BI tools (Looker, Amplitude), CRO
Technologies
Meta, SQL, Looker, Amplitude
Responsibilities
Own hands-on management and optimization across all paid media channels; Build automated workflows, reports, dashboards, and processes with AI tooling; Turn data analysis into business strategy; Drive paid media CRO and A/B testing; Manage agency, platform, and affiliate partner relationships; Pace to budget and plan spend across channels and markets
Seniority
Mid-Senior (5+ years experience)
