Advanced Analytics Senior Executive, GOC
Core
Senior Associate in Data Strategy supporting precision marketing and audience strategy across paid, owned, and earned media.
Role type
Senior Associate, Data Strategy
Builds
Actionable marketing strategies, audience libraries, and client presentations
Domain
Media, Advertising, and Data Strategy
Deliverable
product features
Required skills
Media or digital strategy, AdTech/MarTech/programmatic advertising knowledge, quantitative data analysis, audience segmentation, data visualization, Microsoft Excel/Word/PowerPoint proficiency, syndicated audience tools (comScore, Nielsen, MRI)
Preferred skills
Client-facing communication, project management, attention to detail, intellectual curiosity
Technologies
WPP Open, comScore, Nielsen, MRI
Responsibilities
Collaborate with Planning, Activation, and Analytics teams to turn audience data into actionable marketing strategies; Generate, manage, and quality-check audience metadata; Support the development of audience strategies; Act as a power user of WPP Open platforms; Assist with quantitative data analysis; Monitor media data and audience syndication; Manage day-to-day project delivery; Develop PowerPoint presentations and storylines; Collaborate with communications planning and media planning stakeholders.
Seniority
Senior, hands-on IC
