SMS Growth Specialist, Consumer Experience
Core
Own the post-click consumer journey for SMS marketing, launching and optimizing web properties to maximize revenue per click.
Role type
Growth specialist (performance marketing)
Builds
Consumer web properties (landing pages, content flows, monetization experiences)
Domain
Performance marketing, digital publishing, ad tech
Deliverable
product features
Required skills
conversion optimization, landing page testing, offer sequencing, audience segmentation, funnel analysis, no-code web building, regulatory compliance
Preferred skills
start-up experience, data-driven decision making, fast iteration
Technologies
no-code builders, AI-assisted tools
Responsibilities
Launch new consumer web properties end-to-end; run continuous experimentation programs for yield optimization; analyze funnel performance to identify drop-offs; collaborate with demand and yield teams on offer placement; balance monetization with user trust and engagement.
Seniority
Mid-level, hands-on IC