Media Planning Manager
Core
Develop and follow best practices for media planning & operations, set objectives/KPIs, track campaigns, and provide guidance on planning and optimization.
Role type
Media Planning Manager
Builds
Media campaigns and operations for clients
Domain
Digital media, advertising, marketing
Required skills
Media planning and buying across all platforms, Digital media knowledge, Leadership of small teams, Stakeholder management, KPI definition and measurement, Industry and consumer insights
Preferred skills
Thought leadership, Digital storytelling, Passion for innovation
Technologies
WPP Open, Open Intelligence
Responsibilities
Develop and follow best practices and procedures/process for media planning & operations, Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs, Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies, Provide guidance to the team on planning, operations, and optimization of media campaigns, Collaborate closely with internal stakeholders to ensure the campaign's smooth implementation, Update the team and clients on new trends and changes in the media landscape
Seniority
Mid-Senior, hands-on IC with leadership track record