Associate, Data & Analytics, Pakistan
Core
Manager Data & Analytics supporting the Associate Business Director to quantify execution success and deliver insights for campaign optimization and innovation at Mindshare.
Role type
Manager, Data & Analytics
Builds
Strategic data solutions, measurement frameworks, and campaign optimization strategies for media teams.
Domain
Media, Advertising, Data & Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, R, Excel, Google Sheets, Power BI, Google Data Studio, Tableau, statistical modelling, multi-touch attribution, seasonality analysis
Preferred skills
Familiarity with statistical/programming languages, audit of external tools
Responsibilities
Translate data into business insights and analysis, support analytics agendas impacting campaigns, become a confident user of GroupM systems and tools, build relationships internally across disciplines and countries, support teams in analyzing data and finding insights, formulate strategic recommendations based on gathered insights, collaborate to develop new tools and solutions, collate data and support delivery of reporting for clients, audit new external tools to build market knowledge
Seniority
Manager, hands-on IC with team support
