Senior Manager B2B Media Strategy (Mensch)
Core
Develop B2B media strategies and manage end-to-end campaigns for clients in the complex B2B market.
Role type
Senior Manager, B2B Media Strategy
Builds
B2B media campaigns across digital and print channels
Domain
B2B Marketing / Media Planning
Required skills
B2B campaign management, Digital and Print media planning, Media research and insights, KPI analysis, Strategic planning, Client service support
Preferred skills
English communication
Technologies
Planning tools
Responsibilities
Develop strategic recommendations based on client briefings, Plan and develop B2B campaigns across all channels, Research and identify suitable media channels for target audiences, Support campaign execution and final reporting, Analyze campaign performance and derive optimization recommendations, Collaborate with internal departments, marketers, and clients