Lead Marketing Strategist
Core
Develop positioning, messaging, and content strategies grounded in customer needs, market insights, and business priorities to help audiences understand complex products and solutions.
Role type
Senior IC marketing strategist
Builds
Content and go-to-market initiatives
Domain
Financial services / Marketing
Deliverable
product features
Required skills
Strategic marketing program development, Positioning and messaging strategy, Customer and market research, Data and analytics interpretation, Stakeholder alignment, Project management
Preferred skills
Financial services industry experience, Asset management experience
Technologies
AI tools
Responsibilities
Develop positioning, messaging, and content strategies; Translate complex products into audience-focused stories; Partner with creative teams to execute strategies; Apply market research to inform strategy; Lead through influence to align stakeholders; Manage complex projects and competing priorities.
