Vice President of Marketing
Core
Lead B2B marketing strategy, demand generation, and brand positioning to drive revenue growth for enterprise utility deals.
Role type
VP of Marketing (B2B SaaS)
Builds
Demand generation campaigns, brand narrative, thought leadership content, and GTM strategy for new capabilities.
Domain
B2B SaaS, Enterprise Utility sector
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, brand strategy, sales alignment, thought leadership creation, executive storytelling, team leadership, go-to-market planning, event management
Preferred skills
Utility industry knowledge, growth-stage scaling experience
Technologies
Marketing tech stack
Responsibilities
Own demand generation strategy and pipeline targets; evolve marketing tech stack; partner with Sales on lead handoffs; define brand identity and market positioning; create thought leadership content; represent company at industry events; partner with Product on GTM strategy; lead and coach the marketing team; contribute to company strategy; manage conference and trade show presence.
Seniority
Executive, strategic leadership & hands-on execution