Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
Core
Define and execute the end-to-end Go-to-Market (GTM) strategy and integrated growth motion for Claude for Knowledge Work products to make AI the default collaborator for knowledge workers.
Role type
Product Marketing Lead (GTM Strategy)
Builds
Integrated marketing and growth programs for Claude for Knowledge Work (chat, Cowork, Office, Tag)
Domain
AI / Enterprise Productivity
Deliverable
product features
Required skills
Go-to-market strategy definition, cross-functional coordination without direct authority, storytelling and narrative content creation, activation program management, campaign execution, data-driven reporting on growth metrics
Preferred skills
10+ years in growth/product marketing, experience marketing productivity/AI enterprise products to knowledge workers, running community/influencer programs, building unaided awareness for a specific product name
Technologies
None explicitly listed
Responsibilities
Define marketing and growth strategy by segment; set content direction and shape flagship narrative; turn activation into a flywheel within enterprise accounts; own flagship acquisition and activation campaigns; inform digital, social, and field motions; coordinate across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success; build and ship plans, campaigns, and content directly as an IC; report on awareness, preference, growth, and revenue contribution