Associate Vice President, Strategy & Client Leadership
Core
Strategic centre of excellence for Nestlé in Vietnam, leading integrated proposals, WPP Open adoption, 1PD activation, and the Brand Building the Nestlé Way process.
Role type
Senior IC strategy director (FMCG)
Builds
Integrated media proposals, AI-powered planning workflows, first-party data activation roadmaps, and award-winning case studies.
Domain
FMCG / Media & Advertising
Required skills
Brand strategy leadership, integrated proposal development, AI-powered planning adoption, first-party data activation, awards strategy, thought leadership creation, training program design, stakeholder management
Preferred skills
FMCG experience, Nestlé portfolio knowledge, hands-on experience with WPP Open or equivalent AI platforms, clean room and audience activation solutions, published thought leadership
Technologies
WPP Open, Google, TikTok, Meta, Admicro
Responsibilities
Lead strategy for key Nestlé brands (KitKat, Nescafé, Milo, Maggi), set strategic standards for integrated proposals, roll out WPP Open across agency teams, drive 1PD activation roadmap, steward BBNW process, lead awards initiatives, create thought leadership content.
Seniority
Senior, hands-on IC
