Digital Strategy Planning & Execution Manager
Core
Develop, implement, and monitor advertising and promotional strategies across traditional and digital channels to optimize campaign performance and efficiency.
Role type
Manager, digital media strategy and execution
Builds
Advertising campaigns and media plans for clients
Domain
Marketing and Advertising
Required skills
Campaign strategy design, Media planning and buying, Data analysis for strategy, Performance tracking (CTR, ROI, CPC), Budget management, Client collaboration, Reporting
Responsibilities
Design and manage advertising campaigns for traditional and digital channels, Plan, select, and buy media efficiently, Use data to build strategies and analyze campaign results, Track key metrics to ensure campaign goals and efficiency, Manage campaign spending to achieve cost savings and prevent overspend, Create clear reports on campaign performance and optimization efforts