Manager Search
Core
Manage and optimize paid search campaigns for clients, developing SEM strategies and delivering performance-driven results.
Role type
Senior Search Marketing Manager
Builds
Client search engine marketing business (accounts management, optimization, reporting)
Domain
Digital Marketing / Performance Media
Deliverable
product features
Required skills
Paid search campaign management, SEM strategy development, campaign optimization, reporting and insights generation, A/B testing, account structure building, Google Ads, Bing Ads, SA360, Google Analytics, Traditional Chinese, Simplified Chinese
Preferred skills
Integrated marketing insights, new business pitch support, strategic thinking, innovation adoption
Technologies
Google Ads, Bing Ads, SA360, Google Analytics, Microsoft Office, Excel
Responsibilities
Day-to-day optimization and management of search campaigns, Develop SEM strategy and tactics, Generate reports and insights, Coordinate with teams for integrated proposals, Implement multi-variant tests, Build account structure and tracking
Seniority
Senior, hands-on IC