Senior Associate, Media Planning
Core
Senior Media Planner developing integrated media strategies and managing day-to-day account needs for premium brands.
Role type
Senior Associate media planner
Builds
Integrated media strategies, media plans, and campaign reports
Domain
Advertising and media planning
Required skills
Media planning, client relationship management, strategy development, campaign negotiation, financial process adherence, data analysis, Excel proficiency, digital tools knowledge
Preferred skills
Excel formulas and pivot tables, industry trend awareness
Responsibilities
Develop and present media plans incorporating goals, rationale, and budget splits; manage day-to-day account needs; deliver reports including media flowcharts and post-campaign analysis; negotiate media campaign proposals; collaborate on strategy development; maintain relationships with clients and media partners.
Seniority
Senior, hands-on IC