Associate Director, Media Planning, Pakistan
Core
Associate Business Director leading media planning and buying strategy for clients in Pakistan, managing P&L, vendor relationships, and team performance.
Role type
Senior IC media planning director (Pakistan)
Builds
Media investment strategies and client business plans
Domain
Advertising & Media Buying
Required skills
Media planning, P&L management, vendor negotiation, team leadership, strategic account management, revenue growth, market analysis, fee structure negotiation, KPI setting
Preferred skills
Storytelling, emerging opportunity identification, digital platform expertise
Technologies
WPP Open, Open Intelligence
Responsibilities
Entrench senior client relationships and act as a principle business partner; Manage P&L including delivery of agreed budget; Coordinate resources across the organization to meet client objectives; Develop scope of work and negotiate terms to optimize account profitability; Lead key stakeholder relationships including media vendors and creative agencies; Set KPIs and manage quality of output; Cultivate opportunities for additional business revenue.
Seniority
Senior, hands-on IC with team leadership