Associate, Direct Activation
Core
Associate supporting the full lifecycle of direct media investments, from marketplace intelligence and negotiations to campaign activation, optimization, and financial reconciliation.
Role type
Associate, Direct Media Investment
Builds
Digital display, CTV/OLV, and emerging media campaigns for global brands
Domain
Digital advertising and media buying
Required skills
marketplace intelligence gathering, proposal evaluation, media buy execution, trafficking coordination, campaign monitoring, budget tracking, data analysis
Preferred skills
understanding of off-line and digital direct media, strong mathematical and analytical skills, exceptional organizational skills, time management, adaptability to ambiguity
Technologies
digital display platforms, CTV/OLV platforms
Responsibilities
Support development and execution of media investment recommendations by gathering marketplace intelligence and evaluating proposals. Translate approved media strategies into accurate media buys. Maintain media investments including buy entry, insertion orders, and trafficking coordination. Monitor campaign delivery and identify discrepancies to ensure alignment with client objectives. Conduct pre-campaign checks and contribute to post-campaign analysis. Maintain accurate client budgets and investment trackers.
Seniority
Entry-level / Associate