Senior Product Marketing Manager - Brand
Core
Own go-to-market motion for ShopMy's brand audience (DTC brands, advertisers, enterprise retailers), defining value articulation, leading launches, and building enablement materials.
Role type
Senior Product Marketing Manager (Brand)
Builds
ShopMy platform for human-led curation, connecting brands with creators
Domain
E-commerce, Creator Economy, Digital Marketing
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, brand positioning, sales enablement, market intelligence, cross-functional collaboration, strategic storytelling
Preferred skills
Experience with marketplace dynamics, influencer/affiliate marketing, working in high-growth startups
Technologies
None stated
Responsibilities
Define brand positioning and messaging frameworks, lead GTM strategy for new features, equip revenue teams with sales materials, develop market and customer intelligence, drive cross-functional alignment, synthesize data into strategic insights
Seniority
Senior, hands-on IC