Associate Vice President, Client Services, India
Core
Lead digital media planning and strategy for WPP Media in Bangalore, translating business objectives and audience insights into effective channel plans across display, video, social, and online publishers.
Role type
Senior Individual Contributor (Associate Vice President)
Builds
Digital media plans, channel mixes, and investment recommendations for client campaigns
Domain
Digital Media Planning & Strategy
Required skills
Digital media planning, audience segmentation, budget allocation, campaign optimization, stakeholder management, analytical thinking, presentation skills, Excel proficiency
Preferred skills
Media agency experience, hands-on experience with media research tools (GWI, Comscore, TGI), pure planning background over execution
Technologies
GWI, Comscore, TGI, Excel
Responsibilities
Translate client briefs into digital media strategies, lead planning across multiple digital channels, analyze audience behavior to identify growth opportunities, develop reach and frequency recommendations, review campaign performance for optimization, partner with strategy and activation teams, present recommendations to senior stakeholders, guide planning teams on standards and processes
Seniority
Senior, hands-on IC