Associate Director, Product Marketing (Verticals)
Core
Own go-to-market strategy and execution for PubMatic's key advertising verticals (Political, Pharma, Gambling, Auto, Travel) in regulated and high-stakes categories.
Role type
Associate Director, Product Marketing (Verticals)
Builds
Vertical-specific go-to-market playbooks, launch processes, sales enablement programs, and category presence.
Domain
Digital advertising technology (AdTech) / Regulated verticals
Deliverable
product features
Required skills
Go-to-market strategy, vertical market fluency, programmatic advertising knowledge, launch leadership, sales enablement, market intelligence synthesis, regulatory compliance understanding
Preferred skills
Experience in regulated advertising categories, sales-led GTM expertise, ability to synthesize complex category dynamics
Technologies
Programmatic advertising platforms, digital advertising ecosystems
Responsibilities
Define vertical narratives and proof points; execute repeatable launch processes; enable sales teams on vertical-specific compliance and strategy; partner with product to shape roadmap based on market insights; develop thought leadership and category reports to drive adoption.
Seniority
Senior, hands-on IC
