Director, Data Strategy
Core
Lead data strategy and analytics for global clients, developing measurement frameworks and testing plans to optimize media campaign performance.
Role type
Director, Data Strategy (Senior IC with management responsibilities)
Builds
Global measurement and testing plans, campaign review insights, and data-driven solutions for media effectiveness.
Domain
Digital Media & Advertising Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic analytics application, marketing effectiveness analysis, measurement framework design, client stakeholder engagement, internal stakeholder management, commercial contribution, thought leadership
Preferred skills
None explicitly stated
Technologies
SQL, R, Python, pandas, numpy, scipy, matplotlib, Jira, Trello, Google Cloud Platform, MMM, MTA, Sales Lift tools
Responsibilities
Build comprehensive measurement and testing plans for account teams; Lead creation of campaign reviews and actionable insights; Develop marketing platform testing and targeting strategies; Engage with senior client marketing and data leads; Manage relationships with data engineering teams; Support new business pitches and vendor management; Translate complex data concepts for stakeholders.
Seniority
Director, hands-on IC with team leadership