Growth Marketing Manager, Advisor Growth
Core
Identify, test, and scale new advisor acquisition opportunities to drive long-term business growth for a travel advisory platform.
Role type
Growth Marketing Manager (Advisor Acquisition)
Builds
Advisor acquisition channels and strategies for a two-sided travel marketplace
Domain
Travel technology / Two-sided marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing strategy, structured experimentation design, incrementality measurement (holdout/geo testing), LTV/CAC modeling, AI-powered workflow automation, cross-functional collaboration, data synthesis
Preferred skills
Two-sided platform partner acquisition, scaling emerging channels, high-growth tech experience, AI tool acceleration
Technologies
AI agents, automation tools, experimentation platforms, data analytics tools
Responsibilities
Own end-to-end strategy and optimization of advisor acquisition initiatives; Develop and evaluate zero-to-one experiments with clear hypotheses; Build repeatable testing frameworks for acquisition evaluation; Make channel investment decisions based on incrementality and ROI; Lead operating cadence including daily pacing and weekly scorecards; Partner with Data to design measurement approaches for incremental impact; Collaborate with Creative to develop and iterate assets using AI workflows; Drive landing page and offer experimentation; Build AI-powered automations for reporting and research; Communicate actionable recommendations based on performance data; Champion an incrementality-first approach across all initiatives
Seniority
Mid-Senior, hands-on IC
